One of the most significant issues HMO landlords encounter when managing a property is finding HMO tenants.
Marketing HMOs can be challenging, and attracting the right tenants can be especially difficult. However, the good news is that there are strategies you can use to make advertising your HMO property and optimising your marketing efforts more manageable and successful.
How Do I Attract Tenants To My HMO?
Living in HMOs is becoming more popular due to the high cost of renting or buying property in England. Young professionals are turning to this way of living to reduce expenses and benefit from the social aspects of sharing accommodation. As a HMO landlord, you can highlight these advantages when marketing your property to prospective renters.
Make sure you are emphasising everything that makes your HMO an excellent choice for tenants so that prospective renters place your property at the top of their wish list:
- Convenient location
- Excellent communal spaces
- Dedicated workspaces
- Modern decor and facilities
- On-site parking
Optimise Your HMO Listing To Find Tenants
When attracting tenants to your HMO, your first step is to optimise your listing. Tenants usually turn to online property portals when searching for somewhere suitable to live. You’ll need to ensure your listing is:
- Accurate and up-to-date
- Detailed, with descriptions of all amenities and features
- Includes good quality photographs
- Clearly outlines its unique selling points.
Of course, you should always respond quickly to all enquiries to boost the likelihood of finding the best tenants.
Offer Incentives To Potential HMO Renters
In some cases, offering an incentive can be a quick way of attracting more tenants. You may wish to provide a discount on the first month’s rent, inclusive Wi-Fi or TV streaming services, or another benefit that will make the property as appealing as possible.
Use Targeted Keywords When Marketing Your HMO
Getting your listing as high in the search results as possible is crucial to ensure your HMO property in England is visible to the maximum number of prospective tenants. You can achieve this by using targeted keywords within your marketing on your website, social media posts, and property listings to help enhance your Search Engine Results Pages (SERPs) visibility.
Here are some suggested keywords and phrases:
“HMO properties in England”: Specifies the area where your properties are based.
“Shared apartments in England”: Another geographical term that uses a synonym for HMO.
“Renting HMO England”: Brings a higher chance of visibility to potential tenants specifically searching for rental options in the area.
“Affordable room shares England”: Targets potential tenants who are budget-conscious or seeking affordable rental options.
“Roommates wanted England“: This is a strong keyword phrase that gets straight to the point for people searching for shared living.
“Find a room England“: Simple and direct, this keyword will attract those looking for individual rooms in a shared space.
“Group accommodation England“: This phrase attracts students, a prime demographic for HMO properties.
“Rent per room England“: Targets people searching for this kind of rent agreement.
“Student share houses England”: This phrase is very specific and will target student renters.
Keep in mind these keywords are starting points. It can be beneficial to carry out further SEO research to generate other appropriate and effective keywords.
Use A HMO Management Company in England
Tackling HMO marketing yourself can be a daunting task, so it isn’t surprising that many HMO landlords in England now turn to HMO management companies like The HMO Network.
We can handle the advertising of your HMO property on your behalf, finding and vetting suitable tenants to save you time and effort.
To find out more about how using an HMO management company can help with your marketing, get in touch with the team at The HMO Network.
Call us on 01245 835859 or email us at neil@charlesdavidcasson.co.uk and discover how we can simplify the process of attracting tenants to your HMO property in England.